Latest Update: 2025 Mercedes Mythos is arriving in 2025, likely to cost up to $300,000.

Mercedes had whispered about their grand plans for a mythical realm of ultra-luxury vehicles back in May 2022, but since then, it’s been quieter than a sleeping dragon’s lair. However, in their recent financial report for the year 2023, the emblem of the three-pointed star revealed a glimmer of what’s to come, recycling the same tantalizing image to announce the debut of the inaugural model slated for 2025.

Leading the charge will be a swift rendition of the SL, if the telltale nacelles lurking behind the seats are any indication. While the current iteration of the roadster wears the AMG badge with pride, whispers abound of a lavish Maybach variant waiting in the wings. This suggests that the forthcoming Mythos-branded creation will ascend even higher on the scale of opulence. Speculation points to the Maybach-branded SL as the pioneer of this grand adventure. Remnants linger of Mercedes’ chief designer, Gordon Wagener’s, crimson vision – the Concept Mercedes-Maybach SL, unveiled in the midst of 2022, adorned with a plethora of double M insignias, its ebony hood strikingly cloven by a single vertical spine.

The House of Mercedes has bestowed upon Mythos the mantle of a dedicated sub-brand, reserved for “exquisite, limited edition masterpieces.” Crafted in scant numbers, these automotive treasures are destined for the most fervent devotees and aficionados of the Mercedes-Benz lineage. It appears that these marvels shall vie for supremacy amidst the realms of Bentley, Aston Martin, and perhaps even cross swords with the likes of Ferrari or McLaren.

One might ponder the necessity of Mythos in a world where Maybach already reigns supreme. Yet, as the old adage foretells, the wealthy grow wealthier, paving new avenues for Mercedes to court affluence with an even loftier standard of luxury. In the annals of 2023, the Maybach dynasty witnessed a formidable surge, with sales soaring by a staggering 19 percent year-over-year, emboldening Mercedes to chart a course towards ever more extravagant and lucrative endeavors.

Meanwhile, across the realm, archrival BMW has enlisted Rolls-Royce to grace the highest echelons of opulence, while setting its sights on elevating the recently acquired Alpina marque to bridge the chasm between the most exalted BMWs and the “modestly” priced Rolls-Royces. The Volkswagen Group, ever vigilant, safeguards its dominion with a rich tapestry of offerings from Audi, Lamborghini, Bentley, Porsche, and the venerable Bugatti.

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